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Packaging Design that makes you CRAVE

Anytime you buy a great product, there are a lot of influences that sway you to make an investment.  At any given time, you have a wide selection of products to choose from, and without having had the...

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Business Card Designs that make you look boss

Concrete business card (Source: Hypebeast) Do you remember that opening scene in American Psycho when they are comparing business cards?  They were commenting on the raised lettering, embossed print,...

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Obstacle course ramp placed on bike path makes cycling to work a bit more fun

Nifty concept to celebrate Bike-to-Work week in Vancouver I’ll tell you what — if this here little obstacle was placed on my bike path to work, I’d be late going in every day. The ramp is called the...

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Sony is selling their new MP3 player in bottles of water

Marketing stunt meant to show just how waterproof the device actually is Kudos to Sony for coming up with a pretty smart marketing stunt — in an effort to prove just how waterproof the company’s new...

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Reshaping the Content Strategy at Boombotix

This past week was one of the worst moments in our company’s history. In the span of a few minutes, it seemed that all of the hard work we put into making friends and partnerships in the bike community...

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